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How Industry Promotion Affects Prescribing – PharmedOut

    Pharmaceutical marketing goes beyond drug reps and TV ads. This activity covers how pharmaceutical companies use social psychology to affect therapeutic choices, and covers the use of key opinion leaders, medical science liaisons, medical meetings, geotargeting, geofencing, and other tactics used to market drugs to physicians.

    “Just over half the people who stop an antidepressant experience withdrawal.”

      Dr John Read is Professor of Clinical Psychology at the University of East London. He also researches the negative effects of bio-genetic causal explanations on prejudice, the experiences of recipients of anti-psychotic and anti-depressant medication, electroconvulsive therapy, and the role of the pharmaceutical industry.