Skip to content

Conflicts of Interest

How Industry Promotion Affects Prescribing – PharmedOut

    Pharmaceutical marketing goes beyond drug reps and TV ads. This activity covers how pharmaceutical companies use social psychology to affect therapeutic choices, and covers the use of key opinion leaders, medical science liaisons, medical meetings, geotargeting, geofencing, and other tactics used to market drugs to physicians.

    Chemical imbalance – psychiatry as a pharma marketing tool

      A hand pouring pills into a person's head

      Despite hundreds, if not thousands of contributions from psychiatrists in support of the chemical imbalance theory, some leading voices in the field deny there ever was a theory and the public have been misled. It was all somehow pharmaceutical marketing at fault.